A strong product. But no identity.
Radio and podcasts — listened to daily and deeply rooted in people's lives.
Brand Identity & Brand Playbook
Who are we?
Team · Agency · Management · Head of Communication · UI/UX DesignWe started with a question. Why?
Design Routes & Styleguide
What do we look like?
Team · Agency · Management · Head of Communication · UI/UX DesignSeveral design routes were developed.
Design System
How do we build it?
Team · UI/UX DesignFrom archive to living system.
A system that doesn't react, but anticipates.
Rebrush — Three Platforms
How do we ship it?
Team · Product Owner · UI/UX DesignWebsite. iOS. Android. Android TV.
After the rebrush we paused once more.
What remains.
We now know who we are.